Who would have thought two college friends could create an American brand like Proenza Schouler? Even though it seems like a script for a Hollywood comedy, designers Jack McCollough and Lazaro Hernandez first met at the prestigious Parson’s School of Design in New York. They felt success in the air and decided to work on their Senior Thesis together and made the first Proenza Schouler collection.

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This winter the ankle boots come with endless variations of laces, becoming the star of footwear this season. The shoe laces, far from sporty become more sophisticated when combined with leather and suede.

The seemingly simple trend has been reinterpreted in many different ways by the big fashion labels to suit all styles. For hyper-feminine women the ankle boots are sharpened, both at the toe and the heel; for the all-terrain woman, après-ski inspiration is key; for the lady-like woman the ankle boots take on a vintage touch; and to not lose glamour, this shoe maintains sophistication through the use of towering platforms.

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The new Proenza Schouler collection is a clear tribute to the grunge aesthetic of the late eighties.

In the latest ad campaign the designers show a young woman with a slovenly look, lover of bands like Nirvana and dressed in skinny jeans with black and white graffiti prints. These jeans are the result of the collaboration with another American firm, J Brand, and will surely be a ‘must-have’ in every woman’s wardrobe. In the collection there is still room for their characteristic baby-doll dresses with psychedelic prints, this time combined with tailored jackets. The coats are also there, with exaggerated leather appliqués and combined with evasé miniskirts as well as the always original accessories.

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