Jeans, the practically indestructible and eternally young garment has been witness to great social and cultural changes and have survived the times and fashions. Ever since pre-colonial America we have worn jeans in different colours, washes, and even patterns. They have always been a great option when you don’t know what to wear.
The most important fashion houses have used jeans as the base of their collections. The American firm J. BRAND, known for their jeans worn by celebrities, has revolutionized our wardrobes. The firm offers a wide range of models, such as the super known houlihan and boyfriend. The leggings or skinny models are also very popular. Among the big admirers we find Angelina Jolie, Rihanna, Jessica Alba, Paris Hilton and the former supermodel Cindy Crawford.
In the complex and ephemeral world of fashion, where partnerships between brands are becoming increasingly more common, J. BRAND and Proenza Schouler have formed the perfect team. The designer duo of the American brand asked the creators of the denim company to make a model with fun graffiti to complete a very successful collection.
Among the most prestigious oasis of fashion such as Bergdorf & Goodman, Barney’s, Bloomingdale’s, Harvey Nichols and Santa Eulalia the brand’s denim is a must, not just for teenagers but for fashion-victims of all ages.