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Moda tendencias y estilo en Barcelona – Blog Santa Eulalia

La strada è sempre una gran sorpresa

We are starting off the new season and Sonia Di Pietro, our designer and stylist, has once again demonstrated her creativity, surprising us with the new A/W2013 window displays.

This time her inspiration has come from the Rinascente window displays of the 1950s, designed by art director Albe Steiner. Born in Milan, a design expert and lover of modern architecture, we are transported back to the Milanese “strada” of 1952 in the very interior of the shop windows.

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The aim of the totem in the directions is to convey the different opportunities or options everyone has in life. As Albe Steiner put it himself “The street is always a big surprise; who will you meet? Will I change my life? Who Knows?!”.

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Walking down the street you can always change direction – and the same thing happens in real life, where we each choose our own destiny.


If you want to see more pictures of our windows click here


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