On the beaches of Saint-Tropez, among hundreds of paparazzi (nervously) awaiting the arrival of Brigitte Bardot with her entourage of fans; an unpretentious designer designed a colourful and very original swimsuit inspired by the surfer look of the time. Thus was born the Vilebrequin swimwear, emblem of the French chic, on the sand of the Riviera.
Fortunately, “chic” is no longer just a French adjective; it has come to our shores from the hand of Santa Eulalia and its drawers full of Vilebrequins. And now, the coolest swimmers in the world wear printed swimsuits on the yachts, bars and beach clubs. Are you in?