The new Proenza Schouler collection is a clear tribute to the grunge aesthetic of the late eighties.
In the latest ad campaign the designers show a young woman with a slovenly look, lover of bands like Nirvana and dressed in skinny jeans with black and white graffiti prints. These jeans are the result of the collaboration with another American firm, J Brand, and will surely be a ‘must-have’ in every woman’s wardrobe. In the collection there is still room for their characteristic baby-doll dresses with psychedelic prints, this time combined with tailored jackets. The coats are also there, with exaggerated leather appliqués and combined with evasé miniskirts as well as the always original accessories.
With all these elements mixed so wisely it is not surprising that the fashion show of the duo Jack McCollough and Lazaro Hernandez became one of the most desirable this coming autumn-winter season.